Start as a UXUI Designer, and do more and more concern the holistic product mindset after stepping into the digital products industry 5 years ago.

With in-house background, I always walked through the whole product cycle of each product that I've participated in, from conceptualising, planning, crafting, monitoring, and enhancing, which not only focus on pretty UI or user-friendly buttons but emphasising the value of the product to users and the business.