About Me

I started my career as a UX/UI Designer and over the past 8 years in the digital products industry, I have gradually developed a stronger focus on adopting a holistic product mindset. With my in-house background, I have consistently been involved in the entire product cycle for each project I have participated in. This encompasses conceptualizing, planning, crafting, monitoring, and enhancing the product.

My approach extends beyond creating visually appealing UI or user-friendly buttons; I also prioritize delivering value to both users and the business.

Journey & Experience

Sr. Product Designer

Mar 2023 - Present
As the core product designer for Jove EV charging platform, developed task flow, architecture, and UI implementation based on research and interviews. Also contributed to offline print materials for charging stations. Besides, I had also involved in smart-parking service for MTR app and shopping mall kiosks' indoor navigation.

Product Designer

Jan 2023 - Mar 2023
Primarily assisted in the development of the credit card buy coin feature (crypto on-ramp) and served as the key representative for revamping the websites of subsidiary OTC platforms, see below:

Product Designer

Dec 2021 - Jan 2023
Key representative from product design team for "One Exchange" wallet revamp project. Led design implementation of crypto on-off ramp mechanism. Design representative for option trading and P2P lending.

Sr. UX Designer

HK01 Company Limited
Jan 2017 - Nov 2021
Conducted UX research and UI design for HK01 products, including the top-ranked news app revamp. Pioneered design ops implementation and standardized the design library for the team. Participating in cross-team meetings, negotiations, internal team duties, mentorship, and product direction planning.

UXUI Designer

Dec 2014 - Jan 2017
Design UI and visuals for Now finance app and property web. Develop user flow and logic for Viu app and web, supporting Southeast Asia expansion.

BA (Hons) in Interactive Media

School Of Design, The Hong Kong Polytechnic University
2012 - 2014
I built a foundational skill set as a UX/UI designer, which includes visual presentation, user journey, UX research, UI patterns, product design workflow, qualitative user research methods, prototyping, and more. In addition to these skills, I believe that knowledge in areas such as sound design, tangible interface design, and creative programming can also be beneficial to my product design career.

Higher Diploma in Multimedia Design and Technologies

School Of Design, The Hong Kong Polytechnic University
2009 - 2011
Comprehensive fundamental multimedia knowledge was developed during the 2-year curriculum, covering areas such as visual communication, video production, animation, advertising, branding, coding, and interactive media. Since part of the program's focus on pre-service training, acquiring software skills was also one of the key takeaways.