App menu is designed for customized shortcut, which serves different purpose to the menu of the web.
Mega menu on the web is serving as an index function, the hierarchy between zones and channels had been clearly displayed out.
Once the synchronization is adopted, some consequences would happen.
By comparing the PV of the channel landings, it is obvious that some of the channels are more outstanding than the zone (parent channel) they belong to. One of the hypotheses is that they have a specific theme that readers tend to stick into the channel rather than grasp a fragile idea from the zone.
The new HK01 app (4.0) had come over the problem as the app menu is now available for pinning both zone and channel on the same level.
However, the top menu structure is complicated in this version (4.0), in which the menu is no longer serve as short cut only, but also included editorial feeds and an "optional feed", which cause to misunderstanding, and non-necessary information, and potential reason of the dropped page view of channels.