Through researches like on-site investigation, customer segmentation, competitor analysis, target group analysis, persona, etc. The uniqueness of Harvey Nichols had been figured out, “one on one luxury” for the design approach, façade, and window for visual design element.
Context and app feature
Spark Fragments is a crowdsourcing fashion platform for fashion lovers. User could create personal look book, exchange fashion ideas with friends, and mix & match their own visual merchandising.
Inspired by “one on one luxury”, believed that luxury is the response to the unique taste of an individual. Follow this inspiration point, the application helps users to determinate and visualize their own taste and preference, which is convenient for user to show the personal shopping advisor in Harvey Nichols.